Privacy Policy

Effective Date: [Date]
Last Updated: [Date]

1. Introduction

At Phool Dhaaga, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website Phool Dhaaga or purchase our sarees and related products.

This Privacy Policy is in compliance with:

•       Information Technology Act, 2000 and IT Rules, 2011

•       Digital Personal Data Protection Act (DPDP), 2023

•       Consumer Protection (E-Commerce) Rules, 2020

By using our website or services, you consent to the practices described in this Privacy Policy.

2. Data Controller Information

Company Name:	Phool Dhaaga
Registered Address:	[Complete Address with PIN]
Email:	team@phooldhaaga.com
Phone:	[+91 XXXXXXXXXX]
Website:	Phool Dhaaga

 

3. Information We Collect

We collect the following types of personal information:

3.1 Personal Identification Information

•       Full name

•       Email address

•       Phone number (mobile)

•       Shipping and billing addresses

•       Date of birth (optional, for birthday offers)

•       Gender (optional, for personalization)

3.2 Account Information

•       Username and password (encrypted)

•       Order history and purchase preferences

•       Saved addresses and payment preferences

•       Wishlist and browsing history

3.3 Payment Information

•       Credit/debit card details (collected and processed by our secure payment gateway partners)

•       UPI ID

•       Net banking details

•       Billing address

Note: We do not store complete payment card details on our servers. All payment information is processed through PCI-DSS compliant payment gateways.

3.4 Technical Information

•       IP address

•       Browser type and version

•       Device type (mobile, desktop, tablet)

•       Operating system

•       Cookies and tracking technologies (see Section 6)

•       Pages visited and time spent on site

•       Referring website/source

3.5 Communication Data

•       Customer service emails and chat transcripts

•       Feedback and reviews

•       Survey responses

•       Social media interactions

4. How We Collect Your Information

We collect information through:

•       Direct interactions: When you create an account, place an order, contact customer support, subscribe to newsletters, or participate in surveys.

•       Automated technologies: Through cookies, web beacons, and analytics tools when you browse our website.

•       Third parties: Payment processors, delivery partners, and marketing platforms (with your consent).

5. How We Use Your Information

We use your personal data for the following purposes:

5.1 Order Processing and Fulfillment

•       Processing your orders and payments

•       Verifying your identity

•       Arranging delivery through courier partners

•       Sending order confirmations, shipping updates, and delivery notifications

5.2 Customer Service

•       Responding to your queries and complaints

•       Handling returns, refunds, and exchanges

•       Providing product information and recommendations

5.3 Marketing and Communication (with your consent)

•       Sending promotional emails about new saree collections, offers, and sales

•       Personalized product recommendations based on browsing history

•       SMS and WhatsApp notifications (opt-in only)

•       Birthday and anniversary offers

5.4 Website Improvement

•       Analyzing website usage patterns

•       Improving user experience and navigation

•       Testing new features and designs

•       Preventing fraud and ensuring security

5.5 Legal Compliance

•       Complying with tax and accounting regulations

•       Responding to legal requests and court orders

•       Enforcing our Terms and Conditions

•       Protecting our rights and preventing fraud

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device.

Types of Cookies We Use:

•       Essential Cookies: Required for website functionality (shopping cart, login sessions)

•       Performance Cookies: Analyze website traffic and usage (Google Analytics)

•       Functionality Cookies: Remember your preferences (language, currency)

•       Marketing Cookies: Track advertising effectiveness and show relevant ads

Managing Cookies

You can control cookies through your browser settings. However, disabling essential cookies may affect website functionality. For more details, visit our Cookie Policy [link].

7. How We Share Your Information

We do not sell your personal information to third parties. We share your data only in the following circumstances:

7.1 Service Providers

•       Payment Gateways: Razorpay, PayU, CCAvenue, etc. (for processing payments)

•       Courier Partners: BlueDart, Delhivery, India Post, etc. (for delivery)

•       SMS/Email Service Providers: For sending transactional and promotional messages

•       Cloud Hosting: Amazon Web Services (AWS), Google Cloud (for data storage)

7.2 Legal Requirements

•       When required by law, court order, or government authority

•       To protect our rights, property, or safety

•       To prevent fraud or illegal activities

7.3 Business Transfers

•       In case of merger, acquisition, or sale of business assets, your data may be transferred to the new entity (with notice to you)

8. Data Security

We implement industry-standard security measures to protect your personal information:

•       Encryption: SSL/TLS encryption for data transmission

•       Secure Servers: Firewalls and intrusion detection systems

•       Access Controls: Limited employee access on a need-to-know basis

•       Regular Audits: Periodic security assessments and vulnerability testing

•       PCI-DSS Compliance: For payment card data handling

Note: While we take reasonable precautions, no system is 100% secure. We cannot guarantee absolute security of data transmitted online.

9. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

 

Table 1: Data retention periods by category

You may request deletion of your data at any time (see Section 10).

10. Your Rights and Choices

Under the Digital Personal Data Protection Act, 2023, and IT Act, 2000, you have the following rights:

10.1 Right to Access

Request a copy of your personal data we hold.

10.2 Right to Correction

Update or correct inaccurate information.

10.3 Right to Deletion (Right to be Forgotten)

Request deletion of your personal data (subject to legal retention requirements).

10.4 Right to Data Portability

Receive your data in a structured, machine-readable format.

10.5 Right to Withdraw Consent

•       Opt-out of marketing communications at any time

•       Unsubscribe from emails using the link in each message

•       Update communication preferences in your account settings

10.6 Right to Nominate

Nominate another individual to exercise your rights in case of death or incapacity.

How to Exercise Your Rights

Email us at [privacy@yourstore.com] or contact our Grievance Officer (see Section 13).

11. Marketing Communications

Opt-In

We will send marketing emails only if you have consented during registration or checkout.

Opt-Out

•       Click “Unsubscribe” in any marketing email

•       Update preferences in your account dashboard

•       Email [unsubscribe@yourstore.com]

•       Contact customer support

Transactional Emails: You cannot opt-out of essential order-related emails (order confirmations, shipping updates, etc.).

12. Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from minors.

If you are under 18, please obtain parental consent before using our services. If we discover we have collected data from a minor without consent, we will delete it promptly.

13. Grievance Redressal

If you have any concerns or complaints regarding your privacy or data protection, please contact our Grievance Officer:

 

Response Time: We will acknowledge your complaint within 48 hours and resolve it within 30 days as per the DPDP Act, 2023.

You may also file a complaint with the Data Protection Board of India if you are not satisfied with our response.

14. International Data Transfers

Your personal data is primarily stored on servers located in India. If we transfer data outside India (e.g., to cloud service providers), we ensure adequate safeguards are in place as per the DPDP Act, 2023.

15. Third-Party Links

Our website may contain links to third-party websites (social media, payment gateways, etc.). We are not responsible for their privacy practices. Please review their privacy policies before sharing your information.

16. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date.

Material changes will be notified via email or prominent website notice. Continued use of our services after changes indicates acceptance of the updated policy.

17. Consent

By using our website, creating an account, or making a purchase, you explicitly consent to:

•       Collection, use, storage, and sharing of your personal data as described in this policy

•       Transfer of data to service providers for order fulfillment

•       Use of cookies and tracking technologies

•       Marketing communications (if opted-in)

You may withdraw consent at any time by contacting us (see Section 10).

18. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

 

[Your Company Name]
[Registered Address]
[City, State, PIN Code]
CIN/GSTIN: [Your registration numbers]

This Privacy Policy is compliant with the Information Technology Act, 2000, IT Rules 2011, Digital Personal Data Protection Act 2023, and Consumer Protection (E-Commerce) Rules, 2020. Last reviewed on February 13, 2026.