Shreya Chaudhary is the founder of Phool Dhaaga, a brand inspired by India’s rich textile heritage and a deep appreciation for understated elegance.

After years in the corporate world, she chose to pursue a path rooted in creativity, craftsmanship, and purpose. That vision gave birth to Phool Dhaaga - a brand dedicated to celebrating Indian handloom through thoughtfully designed sarees with a modern, minimal aesthetic.

Working closely with skilled artisans, Shreya believes in preserving traditional weaving techniques while creating pieces that feel relevant to the women of today. Every collection reflects a commitment to authenticity, quality, and mindful craftsmanship.

For her, every saree reflects sustainable luxury, where heritage, artisanal craftsmanship, and conscious creation come together in every weave. Through Phool Dhaaga, she hopes to honour India’s weaving traditions while inspiring a deeper appreciation for handcrafted textiles across generations.